You are looking at the biggest untapped opportunity in sports.
Women’s cycling is exploding. I see it every time we pin on a number. The crowds are bigger. The noise is louder. NXTG Racing puts you right at the front. We offer high performance. We offer real stories. We offer a global audience. Lead this revolution with us.
The Market
The numbers tell the whole story.
Look at men’s sports. It is crowded. It is expensive. Women’s cycling is different. It is a blue ocean. The audience is growing fast. They have money. They are incredibly loyal. Partnering with us is simply a smart business move.
The €29 trillion economy
Women control €29 trillion in global discretionary spending. Align with us. You speak directly to the world’s most powerful consumers.Fans who actually buy
Female sports fans are loyal. They love brands that support their teams. The data proves it. They are 58% more likely to view sponsors positively compared to male sports fans. They don’t just watch the race. They buy the product.A massive global reach
This isn’t a niche anymore. There are over 684 million fans of women’s sports worldwide. The reach is massive. It is global. It is engaged.
*source: Wasserman The Collective, A Global Overview of Female Sport Fandom, October 2024.
Wasserman, Pro Cycling Review: A Winning Branding & Marketing
Platform, April 2025.
The platform
Take your brand to the open road.
Stadiums have walls. We don’t. We bring the action directly to the people. NXTG Racing offers you a platform traditional sports cannot touch.
- The ultimate moving billboard
Our jersey is a high-visibility billboard traveling the world. From the cobbles of Belgium to the mountains of Spain. We race in real environments. We go where the fans are. - We race all year
Most sports have short seasons. We race from January to October. We provide constant content. You get exposure every single day. That is a 365-day sponsorship platform. - Real ROI
Sponsorship in cycling works. The average media value return is 10 times your investment. Your brand gets seen. It gets remembered.
The vision
We build the future here.
We run a high-performance environment. We develop the world’s best talent. Partner with us. You align your brand with innovation and the next generation of stars.
Data-driven performance: We use science. We use data. We optimize every single watt.
Future leadership: We shape the leaders of tomorrow. They lead on the bike. They lead off the bike.
Global impact: This partnership transcends borders. It speaks to a diverse, international world.
